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| 10 May 2008 04:19:38 am |
 Agents! How are you surviving this down cycle? |
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| We would like to hear from all of you! How are you surviving this real estate down cycle? Whether you took another part time job, left the profession all together, or actually found a new avenue to generate real business. Tell us your stories. |
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Category : Real Estate Agent
| Posted By : richardbrazil |  Comments[1] |  Trackbacks [186] |
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| 22 Jan 2008 04:44:55 pm |
| Lead Generation & Blogging |
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How does blogging lead to lead generation?
How to make your website stand apart?
How to keep visitors coming back?
Jim Cronin addressed these issues in his post.
Here are the excerpts-
What really has to come to set the real estate blog apart as a lead generating tool has nothing to do with web 1.0 tactics.
The real estate blog is the Realtors' introduction to the Age of Participation: Web 2.0.
Developing a relationship with your audience and peers is the foundation of leveraging the Web 2.0 model to build your business as a real estate blogger. By simply embracing the relationship you are able to build with your audience, you will gain their trust. This trust, once earned, will have you earning a client; for all sales are based on this most important element: Trust.
The convenient placement of a home value report form, or the soft barrier to a home search is a ubiquitous effort. Everyone is doing it. There is no element of distinction if your site offers something that can be found on any capable real estate template website.
What makes the real estate blog stand out, above the offering of obligatory tools is the regular effort of the Realtor to educate, enlighten, entertain and engage each visitor. It is this distinction that not only generates leads for their traffic, but clients by means of a relationship.
"I've been reading your blog for months."
"I feel like I already know you."
This type of contact from a visitor to your website makes the collection of email addresses with standard web forms seem archaic.
Be the passionate expert that stands out in the crowd of cookie cutter websites and online real estate tools. Consistent dedication to the education of your clients and visitors is the key to building a relationship and winning their trust. Handling their concerns, challenges, hurdles, worries, confusions and misconceptions with your clearly thought out articles has you almost sitting at the kitchen table with them, one step closer to making what can be considered the most important financial decision of their lives.
Once you recognize how to leverage the blog in this manner, then and only then is a well placed lead generating form of any significant value. Otherwise, it's just name collecting. Understand, it's not the collection of leads (names and emails), it's the creation of a future clients when someone contacts you because of your blogging (read: commitment, passion, knowledge, consistency, dedication, experience, understanding and wisdom). It is that person contacting you, that is ready to work with a someone that is you.
Blogging should be seen as a natural fit for Realtors that choose to embrace it as a their primary marketing tool. Realtors play the part of consultant, counselor, confidant, and chauffeur well before they close. Proper blogging allows the Realtor to develop that relationship with their future client, save for the driving around.
Well said Jim! Click here for entire post |
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Category : Real Estate Agent
| Posted By : richardbrazil | Comments[1] | Trackbacks [189] |
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| 16 Jan 2008 12:59:55 pm |
| How To Choose A Real Estate Agent? |
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A real estate agent will guide you to - and through - the most important decision of your life. How do you know, for sure, that he will act in your best interests?
How do you know if he will really work for you? Is he too busy for you? What of his personal integrity? How much effort will he expend for you?
You will want to feel very comfortable with the real estate agent that you choose, comfortable enough to be able to say 'no' to the bargain of the month and 'no' to the almost perfect house.
He must not be intimidating to you, yet a business-like attitude and assertiveness are qualities you will want in a professional acting for you. |
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Category : Real Estate Agent
| Posted By : realtortemple | Comments[0] | Trackbacks [31915] |
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